Record Room

Micro Grooves. Craft Brews.

Record Room is the first of its kind– a vinyl & craft beer bar, located in the heart of Bengaluru, India. Born out of passion for analogue music and craft beer, the design system takes inspiration from analogue media and textures: referencing vintage instruction manuals, and presenting it in a modern way.

Mnemonic

Vertical stack

Horizontal stack

With the vinyl program playing a vital role in differentiating Record Room, we designed a minimal type-based mark as the Logo. A turntable ring and spindle, simple enough to recognise, and adaptable to suit various applications of the brand.

TITLES

Knockout-HTF34-Junior Sumo

SUBTITLES

Value Serif Pro Regular

GRAPHICS & ACCENTS

Perfin Regular

While designing the colour and material palette, we drew inspiration from listening rooms. Architect George Attokaran translated this beautifully, through Enzo Marie-inspired furniture & perforated birchwood panels that give the space a memorable identity.

CREDITS
Creative Direction: Nikhil More
Design Lead: Saahir Shetty
Design: Harsh Ignatius
Motion Graphics: Sanath Valladares
Account Manager: Krishna Vasisht

SCOPE OF WORK
Brand Identity
Brand Collateral
Signage & Spatial Graphics

PROJECT DETAILS
Client: Vinyl Tap Hospitality LLP
Year: 2020