Mm is now moonshine

Moonshine– India’s first meadery, brought us in to rebrand and design a new packaging system for their range of meads. Their existing brand identity and packaging, though well-received by patrons and critics alike, was facing a peculiar problem at retail level: shopkeepers were referring to the mead as “M-M” rather than moonshine. Our primary objective with the rebranding and packaging was to fix this issue.