Caresmith

Good Vibes Only

Caresmith is a personal care brand driven by a mission to enhance and elevate everyday health routines. Their product portfolio is categorised into a number of sub-brands that cater to every aspect of daily-care ranging from oral care to muscle recovery massagers.

We were challenged with creating a clear brand language that defined as well as connected all of Caresmith’s sub-brands.

An Orchestra of daily-care products

Our approach started with finding a common thread that connected all of Caresmith’s products. What was the one thing that unified all these instruments? Vibrations.

From electric toothbrushes to hot water bags, each product in Caresmith’s range, utilised the vibrations to empower, augment and liberate they're customers daily lives.

Align

Posture Correctors

Bloom

Skin Care

Charge

Personal Massagers

Revive

General Massagers

Crew

Personal Grooming

Spark

Oral Care

Matching Tone

Caresmith has a vast collection of products, with new additions catering to different types of daily-care needs. The colour scheme needed to adapt to ever changing product lines while complimenting the soothing forms of the visual language.

The result was a product-centric approach, where the colour of the featured product or sub-category would influence the colour scheme of the creative.

Caresmith Playbook

Caresmith is the first time we ventured into using 3D elements as a part of a visual language. To ensure consistency throughout the visual language, the playbook had to guide any future designers in how Caresmith’s design system worked. This includes creating 3D elements for sub-categories, product lighting, and implementing the elements into creatives.

Caresmith Playbook

Our approach started with finding a through line between all of Caresmith’s products. What was the one thing that unified all these instruments? Vibrations.

From eletric toothbrushes to hot water bags, each product in Caresmith’s range, utilised the vibrations to empower, augment and liberate.

“After the rebranding, the hurdle of getting our foot in the door with restaurants was taken care of. As soon as they (B2B clients) saw the bottle and the branding it made selling so much easier. Our new look has definitely pushed conversions.”
-
Cyriac Thomas
Founder, Umami Brew

CREDITS
Creative Direction: Nikhil More
Strategy: Gayatri Joag
Design Lead: Harsh Ignatius
Design: Sanath Valladares, Jayanth Nune
Account Manager: Krishna Vasisht
3D Visualization & motion graphics: Harsh Ignatius
Special Thanks: Rahul Bajaj, Rushabh Shah, Mariah Miranda, Kaustubh Shankardas.

SCOPE OF WORK
Brand Strategy
Brand Identity (Re-brand)
Brand Collaterals

PROJECT DETAILS
Client: Doc Brown Industries
Year: 2024